Brand Mission Statement
To provide an unparalleled listening experience by continuously innovating and refining our superior sound quality, leading technology, and inspirational product aesthetics.
Phiaton: The Meaning Behind Our Name
In ancient Greece, the letter ‘PHI’ symbolized the ‘golden ratio’, an elegant mathematical concept that has long fascinated great thinkers because it represents symmetry of form that is both structurally balanced and aesthetically pleasing to the senses. The golden ratio has inspired masterpiece works in the mathematics of Fibonacci, the architecture of Leonardo da Vinci, and the musical compositions of Debussy. The use of ‘PHI’ in Phiaton defines a pleasurable listening experience made possible by expertly designed audio technology. ‘TON’ is used in many contexts, but in Phiaton, it has a double meaning. Its inspiration comes both from the English word tone, referring to the character and quality of sound, and from the French use of ton to mean fashionable style.
Once you’ve experienced Phiaton, you will prefer our brand for its phenomenal sound quality and design.
Phiaton’s logo conveys the company’s vision as an advanced global brand delivering clear, harmonious sound. The ten bands, five on each side, represent beautiful melody in perfect balance. The wing shape signifies Phiaton, taking flight worldwide.